Song Seung Heon is one of Korea's most popular stars with fans all over Asia. When a Man Loves (남자가 사랑할때) just finished airing and his fans anticipate his new feature film Obsessed (인간중독). Other fan favorites include Dr. Jin (닥터 진), My Princess (마이프린세스 ), A Better Tomorrow (무적자) and Ghost (고스트). His career exploded in 1995 after a successful campaign for the denim brand STORM. He is consistently recognized by the entertainment industry and in 2011 he was named the Ambassador of Cultural and Arts Exchange of the Korea Foundation. Seung Heon doesn't hesitate to use his success to help others and always remains true to his values.
Seung Heon learned about ROOY's unique model and was drawn to the collaborative process. "I'm not a shoe designer, but I know what style I like. I'm looking for a shoe that I can wear every day and for casual occasions... A shoe that is urban and sophisticated and supports my active lifestyle."
Designers are encouraged to engage with fans to uncover what drives their passion for Song Seung Heon. Follow the conversation below and submit your designs anytime between April 28th and May 28th, 2014.
"I'm looking for a shoe that I can wear every day and for casual occasions... A shoe that is urban and sophisticated and supports my active lifestyle."