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fanny
註冊時間: 2006-07-24
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fanny
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lavender
註冊時間: 2007-01-26
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 發表於: 2007-03-31 06:11 PM 文章主題: |
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Levi Strauss Signature 将在4月登陆新加坡。
| whiteroses in TSH 寫到: |
http://www.marketing-interactive.com/?session=877beefa4ffe706235af359b320bcf41&module=Article_Detail&art_id=5878&category=14
Levi's signs in new brand
By Staff Writers
Singapore - A new Levi's jeanswear brand is entering the Singapore market – called Levi Strauss Signature, the brand is targeted at men and women aged 20 to 30.
Although the market for jeanswear already has multiple players, Gina Goh, brand manager, Levi's, Jay Gee Enterprises said the company was confident of the viability of the Levi Strauss Signature brand which will be targeted at value-conscious consumers.
"Jeans have become a 'must have' in the wardrobe given the versatility of denim, but while there are many jeans brands in the market, Levi Strauss & Co. is known for its jeanswear credential. The brand will also appeal to consumers for its affordability–these are will make it a viable brand in the non-premium segment, and a viable choice for value-conscious consumers," Goh said.
Distributed by Jay Gee Enterprises who now has rights to all three Levi's brands under Levi Strauss & Co (Levi's Kids, Dockers San Francisco and Levi Strauss Signature), the brand will mark its push into the Singapore market this month with via department store Seiyu and standalone stores, the first of which will open in April at Vivocity. |
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